SME Instrument TrafficFlow

Magenta's main objective within SME Instrument project was to explore the commercial potential and economic viability of TrafficFlow, thus allowing Magenta to enter into the market as quickly as possible. A complete investor memorandum was developed in the form of a consolidated business plan. Specific objectives are consistent with expected exploitation and impact, are reflected in the Work Plan and summarised as follows:

• To assess TrafficFlow’s commercial / marketing viability. This includes a full scale commercial analysis & marketing plan (including specific measures for different target users) and a detailed IP regime, taking into consideration the international nature of potential commercialisation;
• To assess TrafficFlow’s short, medium, long term economic viability. This includes an extensive market analysis (potential market, risks and contingency plans, competitors) and a cost analysis (necessary capital, financial risk investment potential), with a detailed implementation and management plan.